What We Know
If you are contemplating a campaign in the $500,000 - $5,000,000 range and you have approximately 1,000 living alumni/members:
1. The 80-20 rule will apply (80%+ of the money contributed will come from 10- 20% of those who give).
2. You should expect 20-40% participation.
3. Almost always, a lead gift of 10-20% of the campaign goal is necessary.
4. The likelihood of $5,000 + gifts is very low over the telephone or through the mail: Nothing substitutes for a face-to-face visit.
5. Hiring CRG will ensure that your top prospects are solicited appropriately face- to-face.
At CRG we work under two very important tenants:
1. People raise money, not paper.
2. Goals must be set strategically so that they are surpassed. |
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