What to Expect
Phase I: Feasibility Study
Phase II: Planning and Leadership Phase:
o Evaluations/ prospect review
o Leadership enlistment
o Awareness program
o “Case for Support” published
o Face-to-face solicitation
o Pace-setting leadership gifts secured
o Campaign Cabinet meetings
o Small events
o Segmented leadership structure: class leaders, segment leaders, regional leaders, etc.
Phase III: Mid-Range Gift Phase
o Tertiary level gifts in an initiation year-to-year approach
o Ongoing volunteer solicitation
o Brochure printed
o Targeted direct mail
o Pending follow-up
o Regional events
o Ongoing face-to-face solicitation of major prospects
Phase IV: Mass Solicitation
o Campaigns ought not to be announced publicly (“kicked off”) until 50- 75% of the goal has been raised
o Direct Mail
o E-mail
Phase V: Celebration & Ongoing Stewardship
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